Digital marketing is the practice of promoting and advertising products or services using digital technologies and the internet. It involves utilizing various digital channels, such as websites, social media platforms, email, mobile apps, and search engines, to reach and engage with potential customers. Digital marketing encompasses a wide range of strategies and techniques, including content marketing, social media marketing, search engine optimization (SEO), paid advertising, email marketing, and more. Its purpose is to increase brand visibility, drive website traffic, generate leads, and ultimately, convert those leads into customers.
