Search Engine Optimization.
SEO stands for Search Engine Optimization. It is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. This content can include web pages, video media, images, local business listings, and other assets . SEO practitioners optimize websites, web pages, and content for the purposes of ranking higher in search engines, like Google . There are three main categories of SEO: on-page SEO, off-page SEO, and technical SEO, all of which combine to help search engines discover, crawl, index, understand, and rank your content .
In order to understand how SEO works, it’s vital to have a basic understanding of how search engines work. Search engines use crawlers (also known as spiders or bots) to gather information across the internet to populate their big databases, called “indexes” . Crawlers begin from a known web page and then follow links from that page to other pages . The content of the discovered page, and the context of the links the crawler followed from the known web page to the discovered page, help search engines understand what the page is about and how it is relevant to all of the other pages within its index .
If you are interested in learning more about SEO, you can visit the Moz SEO Learning Center . They offer a comprehensive guide to SEO, including best practices, tips, and tricks to help you optimize your website and content for search engines.
What Is Blog SEO?
Blog SEO is the practice of optimizing a blog’s content, site architecture and HTML code for search engines.Common tasks associated with blog SEO include on-page optimization, installing plugins, improving page loading speed and internal linking.
Why Is Blog SEO Important?
Search engines are a super important traffic source for blogs.
In fact, a recent survey of over 1000 bloggers found that SEO was their 3rd most important source of traffic (just behind email marketing).
Our own blog is living proof of the power of SEO. Sure, we get a fair amount of traffic from Twitter, LinkedIn, email and direct traffic. And added together, these sources make up the majority of our monthly traffic.